One study, 18 languages, meaning intact
“The localisation was the hard part and they nailed it. The cross-market comparisons actually hold up.”
The challenge
A media company wanted a global attitudes study across 22 markets — but naive translation risked shifting question meaning market to market, quietly breaking every cross-market comparison.
Our approach
We ran research-grade translation with cultural adaptation and back-translation checks, scripted one multi-language instrument, and fielded through blended owned-and-partner sample with locked quotas per market.
The trust & data-quality layer
Consistent screening across every market kept quality comparable, while translation QA ensured differences in the data reflected culture — not questionnaire drift.
Results & impact
- ✓18 languages fielded from a single harmonised instrument
- ✓Cross-market comparisons that genuinely hold up
- ✓One clean, comparable global dataset
More work
View all case studies →A new product line, validated before launch
Concept, pricing and pack testing across multiple countries — delivered as a single, harmonised dataset with clear go/no-go signals.
Read case study →Healthcare & PharmaReaching credential-verified specialists, fast
A hard-to-reach clinical audience recruited and fielded compliantly, with credential verification and quality screening on every respondent.
Read case study →Technology & TelecomAn always-on brand & category tracker
Programmatic sample plus rigorous data processing kept a global tracker consistent, clean and on time, quarter after quarter.
Read case study →